Blog
Notes from the field.
What's working in paid media, influencer deals, and brand growth. Written from real campaigns, not theory.
What a Marketing Agency Should Actually Cost in 2026
The price matters less than this question: are you hiring someone who will guide your growth, or someone who will just execute whatever you tell them? Here's how to tell, with real numbers.
Why Your Facebook Ads Aren't Working: 7 Reasons I See in Real Ad Accounts
When ads underperform, owners blame the platform. After auditing a lot of ad accounts, I can tell you it's almost never the platform. It's one of these seven things.