About

The operator behind
Globe Throttle Media.

I'm Roman. Business owner, former CMO, media buyer, and the one person you'll actually work with here.

Roman, founder of Globe Throttle Media

I didn't start in marketing. I started as a business owner, and I still am one. I own a couple of businesses myself, which means I understand revenue, payroll, and margins the way only an owner can. When I spend your marketing budget, I spend it the way I spend my own: every dollar has a job, and that job is coming back with friends.

That owner's view is what pulled me into marketing in the first place. Over 7+ years of running Meta ads, I've worked across more industries than most marketers see in a career: ecommerce brands, dealerships, gyms, home builders, schools, local service businesses, and creators with millions of followers. I've sat in the CMO seat, built brands from zero, and run influencer programs that turned audiences into revenue. Combined, the brands I've worked with have sold over $47 million in products online.

Along the way I learned the thing most agencies never figure out: the strategy matters more than the execution. Anyone can run an ad. Knowing which ad to run, what offer to put behind it, and when to scale or kill it, that's the difference between marketing that costs money and marketing that makes it.

Outside the ad accounts, I'm a husband of 8+ years and a new dad. My main goal is simple: build a life for my family that I can be proud of, and I bring that same seriousness to every business I touch, because I know yours is how you provide for your family too.

Roman with his family

I'm also an outdoorsman and, honestly, an adrenaline junkie. Based in Coeur d'Alene, Idaho, and when I'm not working I'm in the mountains, on a sled, on a bike, or around cars. It's why I work so naturally with automotive, outdoor, and enthusiast brands: I'm not studying these audiences, I'm one of them.

I keep my client roster limited on purpose. No account managers, no junior buyers learning on your budget. When you work with Globe Throttle Media, you work with me, and I only take on work where I believe I can make you more than I cost.

$47M+combined client sales online
7+years running Meta ads
30M+creator network reach
15industries served

What I believe about marketing.

Results are money, not metrics.

Impressions and reach are activity. The only question that matters: do the ads pay for themselves? Every report I send answers it.

The offer beats the ad.

A strong offer with average creative outsells beautiful creative with no reason to buy. Plan every campaign like you plan Black Friday and you get Black Friday results.

A guide, not an order-taker.

You're not paying me to execute whatever you say. You're paying me to tell you which way things need to go, including when you won't love the answer.

AI where it sharpens, never where it dulls.

I use AI where it makes the work faster and sharper, and skip it where it makes the work generic. Experience decides, tools assist.

Let's see if we're a fit.

Book a free strategy call. Bring your numbers, I'll bring straight answers, and if I'm not the right person for it, I'll tell you who is.